Marketing plans that grow with you | Mailchimp (2024)

Try our Standard plan for free!

Find out why customers see up to 24x ROI* using the Standard plan with a risk-free 1-month trial. Cancel or downgrade to our Essentials or basic Free plans at any time.

It's risk free—cancel or downgrade to our Essentials or basic Free plans at any time.

  • Included

    Generative AI features
  • Included

    Advanced segmentation & reporting
  • Included

    Enhanced automations
  • Included

    Custom-coded email templates
  • Included

    Data-driven optimization tools
  • Included

    Personalized onboarding

Standard

Send up to {numOfSends} emails each month.

Free Trial available for large list sizes

Starts at

$20.00 Free for 1 month

Then, starts at $20.00/month*

/month*

Starts at $20 per month for {contacts} contacts

Sign Up Free Free Trial

*

See Free Trial Terms

*Overages apply if contact or email send limit is exceeded.

Learn more

The ultimate expert-assisted platform for growth at scale

Get our most comprehensive tools to engage your audience and increase sales, with the dedicated support of experts to migrate your data, provide strategic guidance, and more—exclusive to the Premium plan.

Get our most comprehensive tools to engage your audience and increase sales, with the dedicated support of experts to migrate your data, provide strategic guidance, and more—exclusive to the Premium plan.

  • Included

    Unlimited seats & audiences
  • Included

    Migration support
  • Included

    Customer success manager
  • Included

    Priority phone support
  • Included

    Dedicated onboarding

Free trial available for large list sizes. Call +1 (800) 330-4838 or contact sales.

Premium

Send up to {numOfSends} emails each month.

Free Trial available for large list sizes

Starts at

$350 /month*

Starts at $350 per month for {contacts} contacts

Contact Sales Call +1 (800) 330-4838

Buy Now Buy Now

*Overages apply if contact or email send limit is exceeded.

Learn more

Free trial available for large list sizes. Call +1 (800) 330-4838 or contact sales.

Why do we recommend Standard?

Our Standard plan has the advanced automations and data-driven optimization tools you need to scale and save time.

Premium

Standard Best value

Essentials

Free

Key Plan Features

Starting Price

$350/mo for 10,000 contacts

$20/mo for 500 contacts

$13/mo for 500 contacts

$0/mo; limit of 500 contacts

Customer Support

Phone & Priority Support

24/7 Email & Chat Support

24/7 Email & Chat Support

Email support for first 30 days

Reporting & Analytics

Included

Included

Limited

Limited

Automated Customer Journeys

Up to 200 journey points

Up to 200 journey points

Up to 4 journey points

Not included

Generative AI Features Beta

No additional cost add-on

No additional cost add-on

Not included

Not included

Custom-Coded Templates

Included

Included

Not included

Not included

Admin

Monthly Email Sends

15X contacts

12X contacts

10X contacts

Max of 1,000/mo or 500/day

Users

Unlimited

5 Seats

3 Seats

1 Seat

Audiences

Unlimited

5 Audiences

3 Audiences

1 Audience

Role-based Access

5 Roles

4 Roles

2 Roles

Not included

Email Marketing & Segmentation

Forms & Landing Pages

Included

Included

Included

Included

Remove Mailchimp Branding

Included

Included

Included

Not included

A/B Testing

Included

Included

Included

Not included

Dynamic Content

Included

Included

Not included

Not included

Advanced Segmentation

Included

Included

Not included

Not included

Behavioral Targeting

Included

Included

Not included

Not included

Compare all features

Basic plans for smaller businesses

Get started with limited features on a 1-month trial of our Essentials plan. If your business has fewer than 500 contacts, try our basic Free plan.

About Free

About Essentials

Work with a trusted industry leader

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Switch to Mailchimp with expert migration services

Minimize downtime and data gaps, import your audience, and connect your integrations. Our exclusive migration service is tailored to meet the needs of customers on our Premium plan.

Talk to Sales

+1 (800) 330-4838

Easily get started with a personalized product tour

An onboarding specialist is here to help you get started with confidence—it’s included with Standard and Premium plans.*

Learn more

Marketing plans that grow with you | Mailchimp (5)

Not sure which plan to pick?

Let us do the hard work so that you can focus on the stuff that matters most. It will only take a couple minutes.

Rates for nonprofits and charities

Mailchimp offers a 15% discount to nonprofits and charities. To request the discount, sign up for a free account, and contact our Billing team with your username and a link to your organization’s website.

Get started

Prefer to pay as you go?

Instead of paying a monthly recurring charge, you can buy email credits as needed through our Pay As You Go plan. It's best for infrequent senders.

Learn More

FAQs

  • The free trial of Standard or Essentials lasts for 1 month. Mailchimp plans are billed monthly on the same day of the month. For example, if you start your trial on August 29, your trial would end on September 29.

  • Yes! You can upgrade or downgrade at any time during your trial. If you upgrade to Premium, you’ll just pay the difference in price between the two plans for the remaining days of your free trial. Downgrades to your monthly plan go into effect at the end of the monthly billing period. You won't receive a refund for previously billed charges, but you’ll retain access to those features until the end of the billing period.

  • If you cancel your subscription during the free trial, you won't be charged for any services. You can pause your subscription or delete your Mailchimp account at any time using the Settings tab in Account & Billing.

  • Mailchimp will send you reminders with upcoming billing estimates before your trial ends. When the free trial ends, you’ll be charged the then-current monthly fee for the plan you selected.

  • SMS marketing is available to Mailchimp users in the United States with a paid marketing plan, and credit packages start at $20/mo. After you agree to the terms, submit an SMS Marketing application, and get approved, you can purchase SMS credits from the SMS overview page, the SMS settings page, the SMS editor, or through an email link sent to the primary email address associated with your Mailchimp account.

    Learn more about SMS marketing

  • Credits are purchased in blocks as an add-on to a paid monthly marketing plan. Credit blocks are automatically re-purchased each month on the account billing date. Unused credits will expire each month and do not roll over. You can add credits as your subscribed SMS audience grows or your sending frequency increases. You can also make a one-time purchase in the middle of a billing cycle if you run out of credits early and want to refill them before your credits renew.

    Learn more about SMS marketing credits

  • Yes. If you send emails infrequently and prefer to pay as you go, you can buy email credits as an alternative to a monthly plan.

    See how it works

  • You can switch to a new plan at any time by going to the Billing page in your account. Select the plan you’d like to switch to and immediately start using new features.

  • We accept all major credit cards, PayPal, and (in select countries) direct debit. We also support transactions in a range of currencies.

  • After your Free Trial, if you hit your contact or sending limit, Mailchimp will automatically bill you for your overages. As long as you pay for your overages on time, we will not stop your campaigns or pause your account. In addition, if your audience size grows to (or email sends reach) the point where it would be more cost effective for you to be in a different contact tier during your Free Trial, Mailchimp may upgrade your contact tier so you are in a more economical tier when billing begins.

  • We do indeed. If you have more than 200,000 contacts, we have a high-volume plan that can meet your needs.

    Contact us for pricing

*Disclaimers

  1. #1 AI-powered email marketing platform: Based on December 2023 publicly available data on number of customers of competitors that also advertise using AI to enhance their email marketing and automation products and services.
  2. #1 email marketing and automation platform: Mailchimp is the #1 email marketing and automation platform based on December 2023 publicly available data on competitors' number of customers.
  3. SMS Marketing: SMS is available as an add-on to US paid plans only and SMS credits are added to your account after purchase. Application and agreement to terms is required before purchasing credits. Credits are issued monthly and unused credits expire and do not roll over. Pricing varies. MMS is only available on Premium and Essential plans. See terms for details.
  4. Intuit Assist: Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing.
  5. Custom Premium pricing: For users with more than 250,000 contacts, several plan options are available to align monthly email limits to your marketing needs. Please contact sales for further details and pricing.
  6. Personalized onboarding: Onboarding services differ per plan and are available for new or upgraded users with a Standard or Premium plan for the first 90 days after account creation or upgrade. Onboarding services are currently offered in English, Spanish and Portuguese for Premium plans, and in English for Standard plans.
  7. Premium Migration: Premium Migration Service is available for new to Mailchimp Premium plan account holders that contact Sales to sign up for Mailchimp and discuss migration needs. Services available for the first 30 days after account creation. Eligibility and agreement to terms is required. See terms for details.
  8. Availability of features and functionality varies by plan type. For details, view plans and pricing.
  9. Phone support: All calls with the Mailchimp support team are currently only available in English.
  10. Up to 7x more orders: Up to 7x more orders with Customer Journey Builder automations generated through users' connected stores versus when they used bulk emails for Jan 1 2022 - Jul 1 2023 period. Features and functionality of CJB varies by plan.
  11. Up to 141% more revenue: Up to 141% more revenue for users' connected stores using predictive segmented emails versus non-predictive segmented emails for Jan 1 2022–Jul 1 2023 period. Standard and Premium plans only.
Marketing plans that grow with you | Mailchimp (2024)
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